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Our Anthem

Right from its inception, Ethik has been about standing for a cause & doing things differently. Challenging the status quo & reimagining a sustainable life for all. The Action Activism Anthem, is Ethik's emphatic rap anthem urging everyone who cares to question their consumption habits & choices. It will knock you off your comfortable perch & spur you on to question & act against the mass exploitation of animals for sustaining the multi billion dollar leather industry. The time to talk is over. The time to do has begun.

Now Playing - Action Activism An them by Jaxx. Powered by Ethik.

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Action Activism Anthem

Jaxx

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reh tu leather free chod animal cruelty inki raksha karna hain hamari duty

Action Activists

Who is an Action Activist? A concerned & determined individual who believes in leading by example & making a lasting positive impact. Since times immemorial, earth has witnessed many an inspiring action activists who have left an indelible mark on the planet & have inspi red generations to come. This segment is our heartfelt tribute to the work & legacy of these action activists from around the globe. We at Ethik are inspired by their stories & pledge to create a sustainable planet through our work.

Know of an action activist? Tell us about them & we will cover their inspiring stories in this segment. Email on - hello@ethik.in

Disclaimer: Ethik has no affiliation with any activist mentioned on this page. We salute these heroes and we always try to celebrate those who put the environment and the world before themselves.

Baatein barse bohat, action lene ka hai season
Kya jab khud pe beete tab hi milega reason
Online nahi aana hai onroad
Action Activism bhai, baantna tu gyan chodd

leather-free lifestyle

Ethik supports 100% leather-free lifestyle not just for the animals, but for mother earth’s long-term sustainability as well. In this segment you will read about the ways to adopt a leather free lifestyle & the positive impact it will have on the earth & all its inhabitants.

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Leather
Use

Did you know that the leather industry is projected to be worth $45 billion in the next 5 years? That makes the world $45 billion richer, but 1 billion innocent animals poorer. There’s a common misconception that leather is simply a byproduct of the meat and dairy industries. The reality however is that animals are being subjected to mass exploitation & slaughter for their skin & other organs.

Itne fabric ke options.
phir bhi chahiye chamdi.

Need nahi hai.
apne greed pe na pabandi.

Ethik

Leather Impact

The environmental impact of leather is immeasurable & devastating. Since most of the leather used in the fashion industry comes from cows, sheep & goats, they are bred in huge numbers. This leads to huge pastures used for indiscriminate cattle grazing which in turn has led to massive deforestation. Leather is also identified as one of the key contributors to the Amazon rainforest burning.

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Leather Impact

The modern day tanning process used to prevent the leather from decomposing uses extremely toxic chemicals, many of which are known carcinogens that cause leukemia, sinus, and lung cancers. Formaldehyde, cyanide, lead, and chromium are all used in different tanneries around the world, and these dangerous toxins are released into waterways during the manufacturing.

Ethik

Switch to Leather-Free Products

Cruelty-free leather materials are high quality & low maintenance products unlike leather. They don't fade, crack, become stiff and are usually stain-free. Also, as artificial leather is man-made; it's available in a range of colors and shades. It's better than real leather when it comes to manufacturing: easy to cut and sew. Even stitching is seamless.

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Switch to Leather-Free Products

There are now advanced technologies available which ensure that the leather free materials are made by recycling plastic & other ingredients. These technologies also ensure that the products don’t end up in dumpyards at the end of their lives. They are taken back by recycling units to build furniture items by recycling processes.

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THE BENEFITS
ARE ENDLESS

The chemicals used for tanning give out toxic gases and effluens, which make it a dangerous place for the workers. The modern tanning process uses loads of energy, water and chemicals. The processes pollute the land to such an extent that old tanneries land cannot be used for cultivation. Going leather-free makes sure none of this happens to our world.

Ethik

THE BENEFITS
ARE ENDLESS

Together we can save millions of animals who are simply bred for their leather. Restoring balance on earth & co-exist peacefully. Laying the roots of non-violence & compassion, we are co-creating a sustainable future.